Advancify is a desktop productivity application owned and operated by Advancify Limited, an Irish company ("Advancify", "we", "us", "our"). Advancify Limited acts as the data controller for the purposes of the EU General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act and California Privacy Rights Act (CCPA/CPRA), and the Australian Privacy Act 1988.
We follow a strict data-minimisation approach and collect only data that is necessary to operate the service.
Advancify processes eye-tracking, remote photoplethysmography (rPPG), and related visual interaction signals exclusively on the user's device to provide real-time, non-diagnostic productivity, awareness, visual comfort, personalization, and interaction-related feedback.
All eye-tracking, rPPG, and related visual interaction processing occurs locally on the user's device.
Where supported by the user's device and enabled within the Application, Advancify may perform remote photoplethysmography (rPPG) using standard RGB camera input to derive non-diagnostic physiological interaction signals. Such processing occurs entirely on the user's device. No images, video, raw camera frames, or raw physiological signals are transmitted to or accessible by Advancify.
Certain derived interaction metrics and historical insights may be stored locally on the user's device to enable user-facing metrics, visualizations, notifications, recommendations, historical trends, and progress tracking.
Such locally stored data remains exclusively on the user's device and is not transmitted to Advancify systems.
Advancify Limited does not collect, capture, receive, store, possess, access, transmit, or otherwise process biometric identifiers or biometric information as defined under applicable U.S. state biometric laws, including the Illinois Biometric Information Privacy Act (BIPA).
Advancify does not have technical access to locally processed eye-tracking signals, locally processed rPPG signals, or locally stored derived interaction metrics and cannot retrieve or reconstruct such data remotely.
Uninstalling the Application or resetting application data deletes all locally stored interaction-related data generated by the Application.
Visual interaction signals, rPPG-derived interaction signals, and derived interaction metrics are not used for identification, authentication, advertising, marketing profiling, facial recognition, or behavioral tracking unrelated to the core functionality of the Application.
The Application may generate derived, non-raw interaction metrics based on on-device analysis of visual interaction signals and, where available and enabled, remote photoplethysmography (rPPG) signals.
These derived metrics may include non-diagnostic indicators related to visual comfort, cognitive load, cognitive reserve, work–rest balance, active screen time, and other productivity and awareness-oriented metrics during screen use.
In limited cases, anonymized and non-identifiable technical indicators may be included in technical support, troubleshooting, security, or service stability processes solely to maintain and improve the reliability of the Application.
Such technical indicators do not contain raw biometric signals, facial data, biometric templates, or personally identifiable information and cannot reasonably be used to identify a user or reconstruct biometric data.
Derived interaction metrics do not constitute raw biometric data, biometric identifiers, medical data, health information, or psychological assessments and are not used to identify or evaluate users.
U.S. Biometric Laws Clarification
The locally processed eye-tracking or rPPG and derived metrics used by the Application do not constitute "biometric identifiers" or "biometric information" as defined under applicable U.S. biometric privacy laws, including the Illinois Biometric Information Privacy Act (BIPA), the Texas Capture or Use of Biometric Identifier Act, or similar laws.
Advancify does not collect, store, possess, or transmit biometric identifiers, biometric templates, or biometric information to its servers, and does not use such data for identification, authentication, or recognition purposes.
We use personal data strictly for the following purposes:
Advancify uses automated, on-device processing to analyze visual interaction patterns and, where available, non-diagnostic physiological interaction signals in order to provide real-time feedback, user-facing insights, notifications, recommendations, and awareness-oriented features within the Application.
This processing may involve automated analysis of interaction patterns over time to support personalization, productivity-related features, visual comfort features, and application functionality.
Such processing does not produce legal effects or similarly significant effects on users and is not used for decision-making related to employment, education, insurance, creditworthiness, health status, financial status, or legal eligibility.
Advancify does not use automated processing for advertising profiling, facial recognition, identity verification, external behavioral profiling, or user ranking unrelated to the core functionality of the Application.
We do not sell, rent, or share personal data with third parties.
Depending on your jurisdiction, we rely on the following legal bases:
Advancify does not collect, retain, disclose, or process sensitive personal information, including biometric identifiers or biometric information, on its servers. Any interaction-related signals are processed exclusively on the user's device for the sole purpose of providing core application functionality.
For California residents, we do not sell or share personal information as defined under CCPA/CPRA.
On-device processing of interaction signals occurs exclusively within the user's device environment. Advancify does not access, receive, or control such signals and does not perform server-side biometric data processing.
Advancify is intended for users aged 18 years or older. We do not knowingly collect personal data from children.
Depending on your location, you have the following rights:
Requests can be submitted by contacting privacy@advancify.co. We may verify your identity before responding.
Advancify does not share personal data with third parties beyond essential infrastructure and payment processors.
Advancify Limited is based in Ireland. Where data is processed outside the EU/UK (for example, by Stripe or Google infrastructure), appropriate safeguards such as Standard Contractual Clauses or equivalent legal mechanisms are applied.
You may manage marketing preferences at any time using the unsubscribe link in emails.
You may also lodge a complaint with:
We may update this Privacy Policy to reflect changes in law or our practices. Updates will be communicated via the application or email. Continued use of the service after updates constitutes acceptance of the revised policy.
By using the Application, you acknowledge that interaction-related signals are processed locally on your device solely to provide informational feedback and application functionality, as described in this Privacy Policy.
Advancify Limited
Venture Hub, 136 Capel Street,
Dublin, D01 T2c9,
Ireland