EEG + eye tracking
We combined EEG and eye-tracking technology to study cognitive load alongside changes in eye behavior.
From lab research to your Mac.
Advancify uses eye tracking to turn subtle changes in your visual patterns into personalized insights about your state.
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7 days free • No credit card
How research becomes insightPerform better without pushing harder
3+ years
of research and development
1300+ hours
of experimental data
20+
Experiment types
Patterns identified
Experimental data helped us identify visual interaction patterns associated with different levels of cognitive load.
Models developed
The data were used to develop and pretrain Advancify’s AI models.
Adapted to you
On your Mac, Advancify compares changing signals with your personal baseline to generate individualized insights.
data points processed every second
Advancify continuously processes thousands of measurements from eye behavior, facial landmarks and other camera-derived signals, turning them into information you can actually use.
Advancify continuously analyzes 16,500+ signals every second, observing individual patterns and subtle changes over time. Together, they reveal a side of performance that’s usually invisible.
What Advancify measures
Advancify analyzes multiple visual and physiological characteristics rather than relying on any single signal.
Blink dynamics
Frequency, duration and changing blink patterns.
Fixations
How visual attention settles and shifts during screen activity.
Gaze & eye movement dynamics
How patterns of eye movement change over time, not what you are looking at.
Pulse-related signals
When enabled, camera-derived pulse characteristics provide an additional physiological signal.
Change over time
Signals are analyzed together and compared with what Advancify learns is typical for you.
What you get from these signals
Together, these patterns are transformed into personalized indicators that help you understand your state throughout the day:
Your baseline, not a universal average
There is no universal “normal”. Advancify starts with research-based patterns, then learns what is typical for you.
First signals
Calibration begins. One core metric is available.
Baseline taking shape
Patterns are compared across sessions. Mental Energy becomes available.
Calibrated to you
Your initial baseline is established. All core metrics become available.
A fuller picture
More data reveals patterns across days, workloads and routines.
The science behind the signals
Advancify’s signal processing, model architecture and metric calculations are proprietary.
The underlying signals are well studied.
Independent peer-reviewed research has examined changes in eye behavior, cardiovascular activity and performance related to:
- Cognitive workload
- Sustained mental activity
- Mental fatigue
- Stress
These studies provide scientific context for the signals Advancify analyzes. They do not independently validate Advancify’s proprietary metrics.
Eye behavior changes as fatigue develops
Marandi et al., 2018 · Scientific Reports
Read the studyMental workload can appear across multiple signals
Tao et al., 2019 · International Journal of Environmental Research and Public Health
Read the studyEye movements carry information about mental fatigue
Bafna & Hansen, 2021 · Psychophysiology
Read the studyDetecting mental stress through eye behavior
Laut, Dorschky, Richer et al., 2026 · Scientific Reports
Read the studySustained cognitive activity also affects cardiac signals
Csathó, Van der Linden & Matuz, 2024 · Biological Psychology
Read the studyCognitive fatigue can affect performance before the task ends
Boksem, Meijman & Lorist, 2006 · Biological Psychology
Read the studyUnderstanding your state matters when you can act on it
Albulescu et al., 2022 · PLOS ONE
Read the study 1 of 7
Personalized to you.
Private by design.
Landmarks, not stored images
Camera input is processed into measurements and landmarks. Advancify does not store photos or video.
Processed on your Mac
Camera-derived visual data and Advancify performance metrics are processed and remain on your device.
Notarized by Apple
Advancify is notarized by Apple, confirming that the app has passed Apple’s automated security checks for known malicious software.
Discover what your own patterns reveal
Spend seven days with Advancify as it learns what’s typical for you, and start seeing when your state changes throughout the day.
7-day free trial · No credit card required · For Apple silicon Macs (M1 or later)
7 days free • No credit card